Visual+Literacy

Advertisements are a huge part of our society today and the way that we as educators and our students interpret this media is very important. Every advertisement or media image can be broken down by the PAT model which I talk about in this section.

I think that being able to break down and image and pull out the meaning in it is very important because we will now see what the image is really trying to say. I would love to bring this model into my classroom and have my students bring in an image and break it down. I think it is important for students to be able to interpret the media around them and find out what influences them the most.

Visual Literacy

 In this visual image the main point is to bring attention to the unhealthy diet of society. The title of the image is Overproteined and that alone is saying that our society is eating way too much protein that is unnecessary for our bodies. The use of McDonalds, KFC, and fast food is also implying that we spend way too much money on fast food and that is why our society is overweight and unhealthy. This image is one of many images that are bringing attention to the amount of people in our society that are overweight.  The overall design of this model can be broken down in the PAT model. The P stands for the perception of the image and the principles of the image. The hierarchy of this image seems to be the images of the Big Mac and the bucket of KFC chicken. These two items have a direct line to fast food companies whereas the images of the chicken and the hotdog are not directly linked to a fast food chain. This automatically points more in the direction of fast food being the main cause for obesity in this society. The Gestalt in the PAT model stands for the image is greater than the sum of its parts. In this image if each section was split into individual sections it would not have as great of an impact as when it is all together, it would be only be statistics and it would not be making the point it is making. The A in the PAT model stands for action. One of the actions that is a part in this image is contrast. With the black outlining around the information makes it more visually appealing and attracts the reader. The T in PAT stands for tools that include type, color, space, shape, and depth within the image. In this image the different backgrounds for each image make it more apparent that each one is different but each has an equal impact because each box is the same size. I really do not think that this image could have any improvements, I feel that it makes its point very clear just the way that the image is.